
CITA
Design CITA
2025
The first photograph showcases a strikingly modern exhibition stand for "CITA design studio." This stand is a powerful example of bold, three dimensional designing graphics for exhibition stands. The structure uses sharp, angular forms that create a dynamic "W" or "M" shape, which, combined with the name CITA, forms a memorable logo. The use of vibrant purple and pink gradients is eye-catching and creates an atmosphere of innovation and high tech style, which is then amplified by the strategic use of lighting. The graphic design is not just flat artwork; it's integrated into the architecture of the stand itself, forming a complete and immersive experience. The pink floor space is clean and draws attention to the reflective metallic and blue spheres, acting as simple yet effective props that catch the light. This stand successfully utilizes shape and colour to dominate its surroundings within the exhibition hall.
The second image offers a stark visual contrast, demonstrating sophisticated photography used to convey luxury and location. This shot, featuring a sleek silver Porsche against a classic London streetscape, serves as a great example of commercial photography and art direction. The car's elegant form is perfectly framed by the clean, white architecture, suggesting a seamless blend of modern design and established heritage. While the first image focuses on a temporary, vibrant, interior space (exhibition stand), the second captures a permanent, elegant, exterior environment. Together, these photographs highlight the versatility of photography in capturing both large scale installations and subtle details for branding and marketing purposes.


