This CHAS (Veriforce CHAS) exhibit is a standout example of modern exhibition stand design, effectively blending architectural form with powerful digital and print graphic design. The stand's primary feature is a striking, curved archway in the brand's signature purple, giving it a distinctive, inviting presence on the show floor.

The key to the stand's visual impact is the integration of a large, high resolution screen, showcasing how videography and dynamic imagery are essential for trade show engagement. The screen displays a professional image of a woman interacting with a tablet, which is likely a captured frame from a videography piece, designed to illustrate the ease of their supply chain management solutions. Below the main image, clear, concise bullet points are presented a testament to effective informational graphic design.

The overall aesthetic is clean and professional, utilizing a mix of bold purple and neutral white seating to create a functional yet stylish "Partners Lounge." The reception desk features the brand name again, reinforcing the corporate identity. This photograph captures the stand's success in using contemporary graphic design principles and dynamic media to create a powerful, memorable brand experience in the busy exhibition environment.