Secret Life of Pets 2
Large Print
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SOLUTION
We created a vibrant and inspiring social media presence that emphasized the benefits of Vitaglow's products. By focusing on user-generated content and influencer collaborations, we built a strong community of loyal customers.
Celebrating the sequel
The brief was to create a fun, eye-catching mobile advertisement that would generate buzz and excitement for the film's release, particularly in a high-traffic urban environment like London. We wanted to leverage the iconic London taxi to act as a moving billboard, bringing the beloved characters directly to the public.
The decision to feature Chloe the cat prominently was strategic, aiming to appeal to a broad audience beyond just dog lovers. The playful tagline "Only dogs do walkies" ties into the film's theme while adding a touch of British humour. We ensured the release date was clearly visible to drive immediate action.
SOLUTION
We created a vibrant and inspiring social media presence that emphasized the benefits of Vitaglow's products. By focusing on user-generated content and influencer collaborations, we built a strong community of loyal customers.
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Celebrating the Sequel
The brief was to create a fun, eye-catching mobile advertisement that would generate buzz and excitement for the film's release, particularly in a high-traffic urban environment like London. We wanted to leverage the iconic London taxi to act as a moving billboard, bringing the beloved characters directly to the public.
The decision to feature Chloe the cat prominently was strategic, aiming to appeal to a broad audience beyond just dog lovers. The playful tagline "Only dogs do walkies" ties into the film's theme while adding a touch of British humour. We ensured the release date was clearly visible to drive immediate action.
Process
The wrap design aimed for maximum impact without obstructing the taxi's functionality or regulatory elements. The overall goal was to create a memorable and shareable visual that would stick in people's minds and encourage them to head to the cinemas. It was about injecting a bit of animated fun into the everyday London commute.
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